Fitzroy's Nophone Light for Bolsius Emphasises the Importance of Digital Peace at Home

The NoPhone Light burns for the average time Dutch people spend on their phone every week to promote enjoying an evening in a different light

In addition to the TV and outdoor campaigns, the agency is introducing the Bolsius NoPhone Light, a candle in the shape of a mobile phone.

The candle burns for 16 hours and 45 minutes – exactly the average time Dutch people spend on their phone every week. The idea behind the NoPhone Light is simple: place your phone in a lockable, sustainable bamboo box and enjoy an evening undisturbed in a different light.