
Dutch market
Worldwide reach
Lay’s Retools Unwanted Chip Bags Into Modish, Snackable Puffer Jackets.
upcycles the printed foil packaging of the losing flavours of both countries
into futuristic puffer jackets you’d expect to have come from a streetwear
label with a cult following. Amsterdam fashion label XPLCT Studios helped
design and produce the outerwear. Recycled fashion from snack packaging
makes for a “unique way to turn waste into fashion,”
Made from Recycled Lay’s bags Filled with ±3000gr Lay’s Subway Teriyaki chips Crowned by a 15gr Sterling Silver Chip zipper
The Crispy Puffer Jacket enters the Metaverse. As 5 hyper exclusive NFT’s
that could be worn in Decentraland. One was auctioned together with
Sotheby’s and raised 12.000,- euros / 4,2 ETH. The proceeds go to Holland’s biggest anti Food waste charity.
23
TEAM
Marten Meijboom
Mischa Schreuder
Lili Karakas
Beyond Studio
Lucas Guzman


Hit me up for a crisp new look