New ‘Pickle Switch’ machine from Heinz encourages picky pickle eaters to trade their unwanted pickles for a free bottle of Heinz Pickle Ketchup.

Located in the Netherlands first and UK second, the vending machine was created in response to new research that reveals 1 in 4 Dutch adults like the taste of pickles, however a third (38%) prefer to remove pickles from their burgers, tossing them into boxes and napkins before they take their first bite.

When asked why they commit such a culinary crime, 26% cited texture - not the taste – as the main thing that puts them off pickles.