Heinz launched their campaign 'Helping reduce food waste since 1869' - a humble activation created to demonstrate how the true Heinz Tomato Ketchup fans have been showing their love for this product for years, thus preventing edible food from unnecessarily going into the trash. In the AI visuals of the campaign, we are taken through three different time periods in which food is consumed that would have otherwise been thrown away. .

Heinz: Helping reduce food waste since 1869

This irrational love that fans have for the Heinz brand is certainly something we see in the Netherlands as well. For example, we know that Heinz Tomato Ketchup is used to take the taste of your food to the next level. Adding a little ketchup makes the taste of your dish, or leftovers from the day before, even tastier! So tasty that kids will eat even their least favourite vegetables.

That's why today, on Stop Food Waste Day, Heinz is showing how its fans have been using their beloved Heinz Tomato Ketchup for the past 150 years, throwing less food away in their own way.