Whether you are hot or cold is very personal. That can make for some discussion when you're together. We cleverly anticipate this: "Hey Koukleum, time for a Stoov!". We bring the 'Koukleum' to life in a recognizable and distinctive way: shivering wrapped in a thick layer of blankets, pillows, scarves and hats. Stoov is the lifesaver that warms not only the Koukleum but also the atmosphere.

On TV, in OLVs, dOOH, display, social, eDMs, internally, activations and influencer content, the Koukleum consistently appears. Online and offline communication thus work together optimally throughout the funnel. We also respond to relevant buying moments such as the holidays. The expressions have impact but are also stylish, befitting a premium product and the style-conscious target group.