
Dutch market
Brand activation
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No matter how big, strong or talented your obstacles are, or how great the pressure gets, when you hold your head high, you can face whatever is in front of you.
When you drink from a bottle of Gatorade, you can’t help but tilt your head upwards, automatically readjusting your posture.
Therefore drinking Gatorade becomes more than just a moment to refuel. It becomes a tool that reminds you to never settle on your path to greatness.
22
TEAM
ECD’s: Katrina Encanto & EJ Galang
Art Director: Sander Litjens, Ersem Ercil
Copywriter: Dyon Kaleuwee
Producer: Mike Winek
Account: Cathal Tolton, Mark van Geemen
The Next 90 Minutes.