The Netherlands is facing a severe shortage of technical graduates, with each year losing around 20.000 graduates. Along with agency Achtung! mcbarrygowen, Volkswagen Bedrijswagens asked us to help develop Klassewerk - a series of Instagram livestreams for technical students in college to learn about sustainable projects carried out by the best professionals in their fields, who stream their work live via a customised safety helmet.

Students can follow the professionals step by step and ask questions directly on Instagram - giving them an active learning experience from the comfort of their classroom.

The fact that these videos are streamed live, and that Instagram is such a commonly used app (and more up-to-date and engaging than a typical textbook!), appealed greatly to this younger generation. Through the combination of these bespoke helmets and Instagram, Volkswagen is delivering a brand new, exciting learning experience to those who are studying to become professionals in these under-represented but critical fields.