Shot by Rankin, the work is deliberately seductive.

Models in the shadows, tearing open Zooki sachets with their teeth. Editorial, evocative, and designed to arrest attention.

From the start, our instincts told us the supplements category didn’t need another claims-heavy ad obsessed with ingredients. That just wasn’t Zooki. The product was already popping up in much more interesting places. Film sets. Studios. Soho House. Used by famous, fashionable people like a secret weapon. Even Harry Styles is a fan.

So instead of adding to the dull noise, we stripped it back. Image over ingredients. Attitude over explanation. Presence over proof points. Treating Zooki like a fashion brand, letting intrigue do the work.

For us, this is what disruption looks like in 2026. High function got Zooki noticed. High fashion gives it a place in culture.