I came up with the term Want-to-know-it-all once. Someone told me that’s just a nicer way of describing ADHD.
Fair point — but I still prefer mine.
Curiosity’s always been the problem. It’s what led me to advertising. That, and the realisation that if I kept eavesdropping on strangers and obsessing over type choices, I might as well get paid for it.
I’m an art director above all; I care about how things look, feel, land, and live on. I like work that’s hard to ignore. Outspoken, honest, visually sharp, and crafted with obsessive intent.
Why and how have always been the incentive throughout my life. Why things work, why people feel like something, why dad began making chocolate, why does the dog make a weird sound when petted wrong, how does this and that program work, how quo status-es, how can I make someone feel like I did, how does this weird leaf in the forest taste, why, how, why and why.
That’s the whole reason why I’ve been in the creative business for over 9 years.
To make people wonder in the same way I do.
I’ve led campaigns for global brands, sustainable scale-ups, NGOs, and cultural/social causes. Some of that work has sparked conversation, picked up awards (international, national, and meta-verse-ational), and in two separate cases, made the CEO cry during a presentation.
Big feelings, strong opinions, precise execution. The kind of work that stops people mid-scroll, mid-stride or mid-bite. I cook too. With enough intent that friends stop talking mid-bite with a quiet 'oh f*ck'. That’s the reaction I aim for in my work too. Quiet personable impact. A shift. Something felt.
Genuine.
Would be the word if I had select my one word explanation of my values and motivation. The goal would always be to for me to have people experience something genuine. Because what else would be the whole point?
{I'm also a great personality hire next to all the talent nonsense.}
Fitzroy Amsterdam
Serviceplan Innovation
RGA New York
Dentsu Creative Ams A
Achtung! Mcgarrybowen
The Brandfather
Ogilvy Amsterdam
Capitola Digital Agency
0to9 Agency Rotterdam
The other things I make
Grand Prix FIA (Formula1) Excellence in Advertising Award 2025 - ANWB
shortlist Next Gen Talent of the Year 2025 – Creative Pool
2 DIA 2025 Content & Campaign - ANWB
Golden Dia 2025 Content - ANWB
SAN award 2025 - Smyle
SAN award 2025 - Bolsius
SAN award 2025 - VGZ
Bronze Esprix Awards 2025 - ANWB
Bronze Esprix Awards 2025 - ANWB
Silver Esprix Awards 2025 - ANWB
2 PHNX Awards 2025 ANWB
4 shortlists PHNX Awards 2025 PHN
3 shortlists Esprix awards 2025 - ANWB
7 shortlists SAN awards 2025 - Heinz, ANWB, Smyle, Bolsius,
Bronze Lamp ADCN - ANWB 2025
6 shortlists ADCN 2025 - Heinz, ANWB, Smyle
Lürzers Archive #227 publication – Heinz
Next Gen Talent of the Year – Creativepool Nominee
Gold Heinz – White Square International Award festival
Silver Heinz – White Square International Award festival
Gold Smyle – White Square International Award festival
Silver Smyle – White Square International Award festival
Bronze Smyle – White Square International Award festival
Silver Esprix Durables 2024 – Stoov
Shortlist Eurobest Direct – ANWB Racing offers
shortlist Next Gen Talent of the Year 2024 – Creative Pool
Coolest Dutch Brand – Smyle
San Award 2024 Stoov
shortlist San 2024 Stoov
Silver Lamp Cinematography ADCN 2023 – Glenfiddich
Bronze Lamp PR ADCN 2023 – La Vie
4 shortlists ADCN Glenfiddich
3 shortlists ADCN la vie
shortlist ADCN Eurail
shortlist ADCN VGZ
shortlist ADCN Smyle
Gold White Square 203 – La vie
Silver White Square 203 – La vie
Silver White Square 203 – La vie
SAN Accent 2022 – Yumeko – Durables
SAN Accent 2022 – La Vie – Smart Idea
SAN Accent 2022 – La Vie – Actualiteiten
SAN Accent 2022 – Naif – Fast Moving
Bronze Esprix Award 2023 – Naif
Bronze Esprix Award 2023 – La Vie
7 shortlists SAN Awards 2023
shortlist Fonk – beLOFte 2022 | JuNiOr MaG
Bronze ADCN 2022 – Innovation | Lay’s Crispy Puffer Jacket
Silver Effies 2022 | Lay’s Iconic Restaurant Flavours
Special Mention Touch Point Strategy Effies 2022 | Lay’s
Shortlist Effies 2022 | Lay’s Iconic Restaurant Flavours
Shortlist ADCN 2022 – Social Media | Danio App your Flavour
Shortlist ADCN 2022 – NFT | Lay’s Crispy Puffer Jacket
Shortlist ADCN 2022 – Innovation | Lay’s Crispy Puffer Jacket
Shortlist ADCN 2022 – Entertainment | Lay’s Crispy Puffer Jacket
Shortlist Eurobest 2022 – Entertainment | Lay’s Crispy Puffer Jacket
Grand Prix Youtube Award | Lay’s Crispy Puffer Jacket
Gold Youtube Award | Lay’s Crispy Puffer Jacket – Action Driver
Gold Youtube Award | Lay’s Crispy Puffer Jacket – Big Screen, Big Results
SAN Accent Award | Lay’s Crispy Puffer Jacket IRF Campaign – Fast Moving
SAN Accent Award | Lay’s Crispy Puffer Jacket – Smart Idea
Best Social Award | Lay’s Crispy Puffer Jacket – Best Innovation
Shortlist Best Social |Lay’s Iconic Restaurant Flavours – Best Campaign
Shortlist Best Social | Lay’s Crispy Puffer Jacket – Best Innovation
3 golden wheels of Retail | Lay’s Iconic Restaurant Flavours
Shortlist SAN | Heyleys – Design
Shortlist SAN | Lay’s Iconic Restaurant Uber Eats – Smart Idea
Shortlist SAN | Lay’s Iconic Restaurant Flavours – Branding 360
Shortlist SAN | Lay’s Crispy Puffer Jacket – Fast Moving
Shortlist SAN | Lay’s Crispy Puffer Jacket – Smart Idea
Silver Eurobest | Lay’s Uber non-existent Eats Restaurant – Media
Shortlist shortlist Eurobest | Lay’s Uber non-existent Eats Restaurant – Media
Shortlist Shortlist Eurobest | Lay’s Uber non-existent Eats Restaurant – Guerrilla Marketing & Stunts
Shortlist Shortlist Eurobest | Lay’s Uber non-existent Eats Restaurant – Use of Events / Stunts
Ocean Outdoor Bronze – Playstation
Bronze 2021 ADCN | Heyleys – Branding
Bronze 2021 ADCN | Heyleys- Sound Design
Shortlist 2021 ADCN | Spotify Detour & Vans Skate Scouts – Future – Portfolio
Shortlist 2021 ADCN | Lay’s Non-Existing Restaurant – Digital Campaign
Shortlist 2021 ADCN | Lay’s Non-Existing Restaurant – Media
Shortlist 2021 ADCN | Heyleys – Sound Design
Shortlist 2021 ADCN | Heyleys – Branding
Ranked #29 Creative Talent Worldwide out of 5000+ entrants | The One Show
Merit | Young Dogs 2020
Gold | Spinawards 2020
Silver | Spinawards 2020
Shortlist | Clio Sport 2020 | Vans
Gold Experiential | The One Show (Young Ones) Vans
Bronze Intergrated | The One Show (Young Ones) Vans
Merit Mobile | The One Show(Young Ones) Spotify
Merit Digital | The One Show (Young Ones) Spotify
Merit Experiential | The One Show (Young Ones) Spotify
Gold | Spinawards Social Volkswagen
Gold | Spinawards Mobile Mauritshuis
Silver | Spinawards Innovation Mauritshuis
Shortlist | ADCN category Social – Volkswagen
Silver | Spinawards category VR & AR – Mauritshuis
Shortlist | Spinawards category VR & AR – Mauritshuis
Design Award | Hackaton Dutch Health Leeuwarden
Exhibition Museum Tot Zover | Faraday Project
Gold | NRC Charity Awrds Digital – Smoke Prevention Organisation
Published | NRC / NRC Next – Smoke Prevention Organisation
Gold | Young Dogs – Libris
Silver | Young Dogs – 123RF
Bronze | Young Dogs – Cliniclowns
Bronze | Young Dogs – VVN
Merit | Young Dogs – Nie
Merit | Young Dogs – Booking.com
Mentions & Awards
2025
2024
2023
2022
2021
2020
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